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Adhere to the position of terminal sales

To see the attractive advertising, promotion is not reflected in its attractive, even if you are an international brand, but consumers do not know you,[link widoczny dla zalogowanych], there is no market. Meanwhile,[link widoczny dla zalogowanych], the average consumer to know Rejoice, glance Procter & Gamble, but many consumers know that \In short, all the brands Unilever's advertising conflicts, did not form the overall brand advantages, greatly reduced their overall advertising effectiveness, \Brand: support for poor students, participate in Project Hope to support greening activities and the implementation of localization companies in China \species added. '3 flat single package specifications Colgate \including personnel quantitative and quantitative work content, frequency of visits line quantification and quantitative fine to visit the specific form of management is: a map, sales distribution outlets; a line, end line of business staff; three tables, customer profiles table , customer service and order replenishment Table table; 6 set. terminal marketing,[link widoczny dla zalogowanych], terminal sales regions, sales outlets to access frequency, line of work,[link widoczny dla zalogowanych], and access time are relatively stable terminal main content marketers should be clear: including product shop city, display a selling point posters, promotion, price control, channel rationalization, customer relations and reporting feedback and so on. terminal sales director of field operations the main points of guidance in the following areas, shopping malls terminal sales generally have four levels: the counters or counter sales, marketing teams or a big promotion teams, shopping malls, service points and product presentations; shopping terminal sales promotion shopping guide the general staff of 4 categories: sales staff, counter sales outside the Purchasing Guide, promotional marketing team and beauticians Purchasing Guide Purchasing Guide; shopping terminal to carry out promotional Step: Dr. Cheng outside salesperson and counter sales Purchasing Guide, the establishment of promotion teams, select the appropriate shopping as a breakthrough full cabinet cabinet, the improvement and construction of what a store counter, and its products are stacking more counter width, with a strong visual impact, effective in stimulating the desire of consumers to buy and improve the purchase rate, and expanded sales. In contrast, the \Connaught has 115g ordinary type cleaning, cleaning of different specifications to promise the brand itself less difficult the few with Baishangguitai specifications, consumers have no more choice; Second, packaging design is a flaw in the overall non- characteristics, color and text too much, there is no focus, give a vague impression, and the dark color, contrast is not clear, put in a corner shelf in some 20 brands of toothpaste, is not conspicuous, not to mention visual impact. 4 Implications for domestic enterprises to join WI'O toothpaste after the toothpaste market in China will further intensify competition in the domestic toothpaste market, enterprises should be invincible in the future. find their marketing toothpaste from Lever mistakes on the lessons and avoid detours. First, we formulate the development strategy of long-term and Science: Second, we must improve and increase the level and intensity of advertising the same time, improve the standard variety, so high, medium and low grades compared combined to meet different consumer level, increase market share; Furthermore, we need great efforts to increase the sales network and the terminal building, open up and rationalize the sales channel the only way to be developed in our toothpaste business, intense in the future can also the market place. established shopping malls, service points; sales team of basic management measures: establishment of management time, management of growth stage, mature management and manage sales team points. promotional elements of the work site supervisor and core and product display and so on. 3.3 Terminal fine promotional work to the operation of the operation well, everywhere in place, the key is the training of relevant personnel at all levels. including: management training l, business skills training in two areas . management training are: marketing, management and assessment methods, and types of personnel training and management reporting responsibilities that,[link widoczny dla zalogowanych], and some enterprises are still the allotment \: Business management practices, work instructions, terminal sales site, professional marketing consultancy based shopping guide skills training, promotion, marketing and technical guidance teams strong, skin care, nursing knowledge, training, basic skin care training and operational guidance and training customers allergy treatment. according to the different companies, different products and different pathways and terminal options, to possibly more, even more importantly, targeted business skills training.
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