How Asics Running Shoes Started

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Asics [link widoczny dla zalogowanych] were first introduced in 1949, the year when the company was formally inaugurated.
It first started out as Onitsuka Co., Ltd., an athletic footwear company based in Kobe, Japan , rooted
by Mr. Kihachiro Onitsuka. The Asics brand name was formally adopted in 1977.
In 1990, a fully powered research institute was opened. The institute included an all-weather running
track as well as basketball and volleyball courts. These were all dedicated for testing and research,
from which sparked their highly capable products.
The company also employs not just expert footgear engineers but real coaches as well to help gain
valuable insight into the sports they provide footwear for. The company considers every movement of the
body while a person is running when it creates Asics [link widoczny dla zalogowanych] designed to empower the wearer.
From the very start,[link widoczny dla zalogowanych], the company thrived on its philosophy centered on total harmony between the mind
and the body, which aids in transcending running from an ordinary sport to an enriching experience. The
company still operates on the same values until today.