Have you heard of Camper1

denny123 · Wysłany: Pon 17:07, 21 Mar 2011 Temat postu: Have you heard of Camper1

Have you heard of Camper?
Have you heard of Camper? It's become one of the most innovative Spanish footwear companies that exist today. In fact, the motto of the company is "imagination walks." Lorenzo Fluxa founded the company in 1975. Fluxa inherited a shoe company from his father, Antonio Fluxa. The word "Camper" means "peasant" in the Catalan language.
Today, the company has become worldwide operating over 50 company, owned retail stores in Europe, Australia, North America, and Asia. The company opened its first store in Barcelona (Spain). Afterwards, Camper began opening stores throughout other regions of Spain. It then started expanding to countries outside of Spain.
Besides selling footwear, Camper also own various restaurants and hotels located in Spain and Germany. These establishments further promote the company's goal of creating simplistic luxury.
Since its founding, communication has been one of the cornerstones of the company. Beyond the purpose of selling shoes, the company has strived to communicate a message. That message has included various aspects of the company, including its logo, its materials, and of course its footwear models. Throughout its history, this "message" has evolved. For example, in 1981 the company reworked its logo.
Design has remained a key component of Camper. In 1998, the company received the Spanish National Design Award. This prominent award is annually given to individuals and companies, for their contribution to design.
However, design is only one component of the approach that the company takes when creating Camoer shoes. The company strives to create [link widoczny dla zalogowanych], by combining ingredients such as passion, knowledge, and technology. In particular,[link widoczny dla zalogowanych], the company takes a unique approach to technology; maintaining a perfect blend of creativity and technology throughout every manufacturing stage of its shoes, from pre-production to recycling. This approach to footwear production is epitomised in one of the company's mantras: "A little better, never perfect".