Spring Festival tickets online travel site,

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driven by sales of non-discounted ticket discount ticket sales, buy, and websites of other product sales.
Juan

Spring Festival train ticket sales on the market
to Ctrip, where to network, Taobao, Netease, led by large domestic air tickets online travel site in the end of the year, launched major efforts to compete during the Spring Festival ticket promotions.
seemingly
Aspect A

vertical travel search sites to the network where the first campaign launched this price. December 24, 2010, Beijing Golden Sunset station within the first time in the subway station where the network to air 3 days after 27 the night going high-profile announcement, consumers purchasing air tickets from his Web site, a chance to win a day out of 100 free tickets, so that
almost diametrically opposed, Taobao travel platform, followed at 0:00 on December 28, 2010 started a limited time special ticket buying spike activity, Taobao in its slogan of off Where and similar Taobao this activity also extended to the whole process of the spring.
Netease ticket channel is simply choose to December 31, 2010 a new on-line. A spokesman for the marketing department on Ning Bian,
Although the enterprise .
example, all the cheap tickets are restricted, including the number of flights and so on, to where the second pumping control in every 100, and Taobao's 400 per day, while Taobao information display, not all routes can be used in the activity, but to control in Shanghai, Guangdong, Beijing, Chengdu and other major cities on the route.
a long-term research in the aviation industry who gave away the secret: inclusive holiday is the peak in the middle is not sold-out holiday, with some empty seats for the flight rate can be a portion of the holiday promotions this past spring and air traffic control, and less than 10% of the discounted ticket practice, looks cheap, in fact, is made up of empty seats the airline to improve the attendance of some routes. And Taobao to carry out the marketing, from 2010 began monitoring the National Day of historical data, analyze user needs change and coordinating all resources.
proved to be a long early efforts have not been in vain, Taobao, votes. Cheap air tickets cheap discount airline tickets for other non-pull effect of bookings can be seen.
Aspect II

buy mode is introduced: Ticket sellers balancing

spring to fight this battle, the industry leader Ctrip is simply to the most popular Ctrip 10 January 2011 to 21 introduced the
Ctrip activities have been carried out in the end, many buy discount airline tickets to fold, such as the Feb. 1 flight Beijing, Wuhan fly, fight machine price 318 yuan,[link widoczny dla zalogowanych], while the other channels available in the market this time 1080 can only book up to full price tickets.
fight drive activity similar to that cheap nowadays buy a large hot site model. Although the surface of the low ticket prices, but the premise must be a certain amount of reservation can enjoy the preferential price, which was originally intended to make a lot of visitors travel by other means instead, crowd.
from the business point of view, buy to order size, order and price increment between basically to offset profit sharing.
hand over the same period China Eastern Taobao Taobao flagship store in its launch of Rules of the event are: Eastern tourists traveling in Taobao flagship store to buy tickets, grab a Single tickets to pay the amount to buy two tickets at the same time, so enjoy the equivalent of half-price concession.
Although the final price of each ticket is also slightly higher than the train some, but she still felt
to hear the case, China Eastern's marketing staff should be proud - this campaign will be successful in China Eastern's potential consumer groups customers into a reality.
Aspect III

, This time discounts to a certain extent, driven by sales of other products businesses. Online travel sites such as mango are the equivalent of the return travel voucher, and specify the type of voucher can only be purchased travel products on its Web site.
This means that customers are likely later in order to Tourism industry are aware, the air tickets, hotels, booking of tourism products, air ticket booking most transparent margin, profit is also the lowest. This is why the current industry leaders such as Ctrip companies to develop the tourism business reasons.
Obviously, through the ticket losses.
similar case also occurred in the Where network marketing process. In the January 9, 2011 to 15 period, going up member purchase tickets through the reservations assistant, can receive 200 yuan to be where the net buy vouchers, these vouchers can be used to buy cheap Where to buy Channel products - this is just going on-line recently, and in pushing a new product, the main focus on hotel and tourism products, buy products buy.
Where Dai, vice president of network affairs, told reporters that the integrated marketing is very effective, which greatly boosted the performance of buy channels. He said it is considering in the future so that this
obvious, cheap air tickets to bring tangible benefits to users, but also for the online travel site to create a rich return.
from large point of view, the reason why these large ticket vendors dare to lose money selling tickets, because they are integrated to the online travel site transition. The future, they can open up the upstream and downstream industry chain, driven by its low ticket sales of tourism products, and ultimately more profitable.
link

four major online travel site promotions contrast

Ctrip: Cheap fight machine

Contents: 2011 1 10 February ~ January 21, 2011 (excluding weekends weekends), low-cost machines in fight,[link widoczny dla zalogowanych], fight the machine route all successful users can enjoy low fares.
Where to network: second pumping cash back

Content: From Dec. 28, 2010 to January 24, 2011, daily between 10 am to 19 points each the whole point of a second pumping 10 free domestic tickets, send a total of 100 daily, 28 days were sent out 2,[link widoczny dla zalogowanych],800 free tickets. Meanwhile, from 2011 January 9 to January 15 for 7 days, cash back per ticket orders 200 cash coupon.
Taobao travel: discount on reentry spike is

content: from Jan. 10 until Jan. 14 a period of 5 days, the hourly 9:00,11: 00,13:00,15:00,17:00 top 80 discount on half of the amount the user to obtain a total of 400 tickets per day. The hourly 10:00,12:00,14:00,16:00,18:00 get back before the 600 users is less chance of 100.
Netease ticket: pushing Netease Netease's permit, NetEase Mall, Netease blog, and other promotional channels. NetEase hit > Related: online ticket online ticket market structure has changed frequently said he was now free to send users to the power of online ticket market before Spring Festival Ctrip smoke burst war of words Taobao Rush tickets online travel business make the commercial interests behind the popular low-cost
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