Ugg Australia

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UGG Australia is a registered trademark in the United States, Europe and 100+ countries for a brand of sheepskin boots and other footwear. The UGG Australia brand is owned by Deckers Outdoor Corp., a United States Company. There have been various disputes within Australia and the United States about the validity of Ugh/ugg trademark, as noted below.
The UGG Australia brand is best known for its "Classic" sheepskin boots with a wool inner lining and a tanned outer surface worn by both men and women. Uggs have been identified as a fashion trend for men and women since the early 2000's. [1][2] In late 2008, [link widoczny dla zalogowanych] grew again in popularity with men as male celebrities were seen in them.[3]
In Australia and the United States, Deckers' rights in the Ugg mark have been challenged, with differing outcomes. In 1971, Shane Stedman registered the term UGH-BOOT" on the Australian Trade Mark Registry.[4] Stedman sold his UGH brand boots widely in Australia throughout the 1970's and 1980's. This registration was subsequently sold to Deckers Outdoor Corporation which also registered other trademarks including UGG AUSTRALIA in Australia.
Bruce and Bronwyn McDougall, owners of Uggs-N-Rugs, a Western Australia-based manufacturer, started legal action against one of Deckers' trademarks in 2005. Specifically, they brought a non-use action against Deckers alleging that Deckers had not actively used the UGH-BOOT registration in Australian commerce for the past three years. Their action was successful, and the UGH-BOOT registration was removed from the Australian Trademark Registry. In a different non-use action, however, Deckers' UGG AUSTRALIA Australian trademark was confirmed and remains as a registered trademark in Australia.
Deckers Outdoor Corporation decided not to challenge the decision in a higher court, and still hold the trademark in the United States and the European Union and 100+ countries[1] and [2]and [3] protecting their brand name as "UGG footwear". In order to protect the global recognition in its UGG brand name, Deckers is obliged to protect consumers from product confusion, such as when Australian manufacturers and vendors use "ugg" to sell sheepskin boots over the Internet outside of Australia. Many of these manufacturers refer to their products as "ugg", or "ugh" boots, although the use of the terms outside of Australia is considered trademark infringement of Deckers' registrations outside of Australia. They claim that they continually monitor usage of the above names on the World Wide Web, using legal means to shut down any auction or website that they feel infringes their trademark.[5]
Deckers have also registered the domain [link widoczny dla zalogowanych],[6][7] The website also lists the results of Uniform Domain-Name Dispute-Resolution Policy cases taken to an arbitration provider.
The following is what Deckers state at the domain related to Uggs-n-Rugs:
“ Back in 1978, young Australian surfer Brian Smith and his American cohort Doug Jensen introduced the UGG brand sheepskin boots to the United States. In 1978/79 they Trademarked the name, bought their first container of Uggs and began an initial sales trek from San Diego to Santa Cruz. Jensen left the company before the end of the first year, while Smith continued on tenaciously, eventually making his rags to riches story come true.[7] ”
The UGG trademark in the United States was first registered in 1984 but has gone through several stylistic changes and changes in ownership until its present state. A stylized version of UGG, Serial number 73492075,was first registered in 1984 by UGG imports, which was eventually acquired by Deckers. This mark was abandoned in 1985. In 1985 they then registered trademark 73571139 which featured a picture of a sheep along with a stylized version of UGG and the words ORIGINAL UGG BOOT AUSTRALIA. This mark was abandoned in 1987.
In 1990 UGG International registered another stylized word mark,74038440, which was abandoned in 2000.
The actual word mark for UGG,74668751, was filed in 1995 by UGG Holding and then assigned to Deckers. This mark was abandoned in 2007 when Deckers filed a new series of trademarks including UGG and derivations of it with amended classifications. [8]
Owing to USA trademark laws, many companies selling into the USA now market these boots as "sheepskin boots".--- Popular brands are Australia Luxe Collective, Emu Australia, Warmbat, Uggs-N-Rugs, RocketDog, Bear Paw and Koolaburra.
In 2006 a Save our Aussie Icon campaign had been started through the Internet by a number of Australian Manufacturers following on from recent legal proceedings. Also the well-connected Australian Festival USA, Inc,[link widoczny dla zalogowanych], is promoting the Australian made UGG boots and has taken up the fight to get the world know the difference between the MADE in CHINA boots and Australian made ones. However, the Deckers brand, UGG continues to source almost all of its skins for their footwear in Australia which complicates the Australian manufacturers claims.
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