The Genius of King Gillette_5686

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The Genius of King Gillette
I don't know what else we should have expected from a man named King,[link widoczny dla zalogowanych], but for a traveling salesman,[link widoczny dla zalogowanych], his influence is especially far reaching. King Camp Gillette was selling bottle caps for a living while he worked on an idea that would spawn so many other great ideas (and some slightly ridiculous ideas, like the 5-blade razor, but we can't really blame him for arms races like that). He didn't have a particular passion for shaving - he just wanted an idea for something that would make him money. He recognized the golden rule of sales - if you can sell something that people need and use and throw away - but then buy again - you have a way to make money for life.
There were some alternatives to the straight razors that were everywhere at the time, but the blades for them still had to be forged, which meant they were expensive to produce and to buy. Gillette's genius was two-fold. First, he realized that if he could sell a razor with disposable blades, he could keep customers for life as they continued to buy replacement blades. Second, to make a better profit margin, he realized that he needed to find a cheaper way to produce the blades,[link widoczny dla zalogowanych], and after a lot of work, he found someone who helped him to develop a process for stamping blades our of sheets of steel. Gillette's razors sold for $5 apiece, and blades sold in packages of 20 for $1.
This is where Gillette's legacy really takes off. Yes,[link widoczny dla zalogowanych], he was the pioneer who was responsible for the Gillette Company, which now includes Oral-B,louboutin shoes online, Braun and Duracell after being purchased by Proctor and Gamble in 2005. To business students,louboutin sko,[link widoczny dla zalogowanych], however, he is also the father of a powerful business model,[link widoczny dla zalogowanych], called either freebie marketing or the razor and blades business model. The idea was to give people the razor (or the lamp, or the DVR, Prince CD,[link widoczny dla zalogowanych] pumps, etc.) which will in turn yield profit when the customer comes back to buy razor blades (or kerosene or installation or concert tickets) from the same company. Gillette still uses this model (they used it on me just last week,ghd glattejern,[link widoczny dla zalogowanych], when I bought some inexpensive razors and got a nicer gillette complete model for free - which I loved and will probably have to buy again),[link widoczny dla zalogowanych],ghd uk, but so do countless other businesses that give something away for free but by giving it open up a new customer prospect.

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