MMO development bottlenecks encountered Championsh

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Li Li

Editor's note / the past year, the online games industry slowdown, began to say goodbye to the era of the vast fortune. Game, social game, a game giants battle brewing a new round of arms. When the major bottleneck in the development of online experience,
game been downloaded 50 million times,[link widoczny dla zalogowanych], only in the iPhone version of the United States to have produced more than 8 million U.S. dollars in revenue. Even without the Joke of the game the player life is so composed:
2011 after the Spring Festival, the game giants to build a development platform have surfaced. Following the acquisition of game development platform grand MochiMedia, Netease iTown iGATE plans platform game exposure, recently, some sources said, Tencent game developer platform and ad network will soon be formally launched operations.
Needless to say, developers who have more resources will be a new round of challenges in the favorable position.
players angry bird, This subtle change in the actual Chinajoy on from 2010's already emerge.
these subtle changes is certainly not groundless, lightweight game trend is struck. Disclosure of the annual White Paper on China's online games in 2009, the domestic online games market reached 25.8 billion, is expected to more than 30 billion yuan in 2010. As players subscribers exceeded 300 million yuan, China has become a global player among the users than any other country. At the same time, online games are moving in levels, the client division: heavyweight client, the lightweight client is based on web games, games, mobile games represented. Compared with large-scale online games, these features do not need to download the game, playable at any time, simple to use, and yet fun.
in the industry, these changes undoubtedly facebook, Twitter's hot interlocking. Information needs of the community are fragmented rigid release, most people use their leisure time to focus on the information of friends, play games of the demand, leading to social game hot; the other side, MMORPG (massively multiplayer online role-playing game) market increasingly fierce competition, and gradually into the bottleneck, the game giants also need to find a new breakthrough.
a survey of players from Korea, make the correct assessment.
layout of the developers

order of battle in the game come out on top, developers no doubt will become the first to grab the resources of industry giants. Up to now, Shanda, Netease, and so have been initially completed NINETOWNS layout. Of course, also reflects the differences in the way the layout of their differences in the development of strategies.
the first to start a small game development platform is a grand, grand game first spend 80 million U.S. dollars acquisition of Mochi Media platform, and then established in the country's Ma for the domestic development of the net. Games as a U.S. distribution and built-in advertising platform, Mochi Media's main task is to collect a variety of small game, and with the channel partners to promote, while looking for advertisers, advertising through the built-in games, so game developers , the platform itself and the channel side benefit.
At the same time, do well in the MMORPG on the NetEase also join the fray, last December, NetEase iTown platform game was officially launched iGATE plans to begin to accept applications for developers. Netease game Dingying Feng, vice president, said NetEase plans to have expanded the field of small games, and game development markets to prepare in advance. In Dingying Feng view, light gaming market, although growing, but the game needs of users are not being met, such a request is based NetEase begin to exert a small game development.

with the former two different Ninetowns competition for resources will be the developer's layout to its mobile Internet together. With the investment in AuroraFeint NINETOWNS, to take minority stakes, which get OpenFeint the right to operate in China. OpenFeint was developed by U.S. companies AuroraFeint social networking platform for mobile gaming, the introduction of China's significance for the OpenFeint, Ninetowns vice president, general manager of the wireless Internet business set Shen believes that the main game is to help developers from the stand-alone product into a Tour
In fact, in addition to those of the hottest games and, in the small games is undoubtedly the most gains Tencent. Tencent is now the number one product line is quite extensive though,[link widoczny dla zalogowanych], but look at the performance of Tencent in 2010, contribution was focused on casual games and sports games. Attached to a strong relationship platform, QQ,
According to Ding Yingfeng analysis, although the layout of each game are to make a fuss, the actual or quite different. Shanda is a flash gaming platforms, mostly stand-alone design. Netease iTown game platform is mainly for the client to develop interactive games, interactive games will be more open and will be stronger.
It is understood that, in addition to the layout ahead of the industry giants, the new business model has to try at home. China is currently the largest number of online interactive 3D virtual world Peng Ye according to its chief executive, said, This is so that
smoke behind

industry giants have joined the competition for the small game developers, game market, natural smoke everywhere.
industry believes that Tencent's developer platform game on the line once, 4399,7 K7K bound to have a traditional platform game impact, but also to Shanda, NetEase, the layout of the previous such result NINETOWNS impact of further exacerbating the game market, the smell of gunpowder.
2011 began, the rights of copyright around the war games had begun. First Tencent accused of Almost simultaneously, Tencent turn north latitude and Communication Technology Co., Ltd. v. Beijing court, saying its game Surface rights lawsuit is actually is grabbing a game giants in the market, starting a positive exchange of fire performance.
addition to business model,[link widoczny dla zalogowanych], the sharing and proportions of the other details are also very critical. Ma grand game basically follows the net advertising revenue with developers to implement ways Fifth split. IGATE in the NetEase plans, in addition to NetEase announced the establishment of on-line aspects of fund, will operate according to the game situation and the developers to implement benefit-sharing for different games, developers and online time will be divided into two different profit model .
game developers are most concerned about the course, who can help them make money and live better. In a sense, the players do not care would only anger the people behind the live bird what platform they need to take responsibility for game developers, this is the battle to win a game winning link. > Related: game platform, Baidu Post Bar Post Bar on-line social relationships into a grand ball game, said Ma was Tencent infringement of thousands of small game is now 12 years old Ma Shootout least game developers in China
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