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Step back, is the price advantage loss; Further, is noble lineage diluted. This and China manufacturing keep how distance, became the jie Virginia repeatedly hefted proposition.
Wen ShangQin shuofang | CBN reporter
Chinese people didn't accept the luxury goods made in China, which makes Delpiano Giorgio were confused. He is jie Ermenegildo Zegna) Virginia (company managing director, global strategic alliance CEO.
"Chinese-made jie Virginia in the Chinese market acceptance unexpectedly still lower than the European and American market,Moncler Jackets, both of Italian design, and supports local manufacturing, the price is more reasonable, I don't know what's wrong." He said.
In fact, he should know, he work of the top Italian men's clothing brand sale is not only design, texture and craft, also means taste and identity.
A widely circulated story is, customized a set of manual jie Virginia global limited-absolute suit needs 13 million yuan RMB. Craftsman is 12 to 13 of worsted wool, manufactured goods with micron naked eye looks even more than silk close. Fabric of climate required, need far go to Switzerland processing. The top Italian technician is measuring system, even buttons are the hardest of cutin mammal made. The whole production process for 50 days.
Possessions hundred years, Italian town of three generations for himself to do it manually, it is often mentioned Virginia jie culture part. Former US President Bill Clinton, the former French President mitterrand, Britain's prince Charles, etc have publicly to jie Virginia cushite, this is able to attract media professionals.
Jie Virginia so with "noble" involved in Virginia,true religion sales, and jayden joint venture, xia dream means jie apparel Co., LTD. Of the wenzhou businessmen in China ChenXiaoXiang said: "40 to 50 percent of customers to buy jie suit is to Virginia as a gift."
In China's new rich strata in the concept of to show special tastes and identity, "Italian origin" and "jie California" two symbols are necessary. While "made in China" is clearly in this kind of taste and identity expression wasteful - these four words more easily let a person remember cheap shoes and hats and underwear. "Around the world luxury report 2007 statistics,tory burch flats, 86% of the Chinese consumers will be because of the luxury brands In China" marked "that the words and not wish to buy.
This let those intentions in China for some of the luxury brands foundry have to be engaged in. A freelance, garment industry observers said, many hongji sharpness of luxury brands in China foundry unduly reticent on the subject, but actually they are manufacturer&exporter of many from dongguan and wenzhou some heavily guarded the workshop is born. These workshop worker cannot presumptuously,ugg classic boots, trademark and external contact number is counted every day. French luxury brand love MaShi global President Thomas and accept the first financial magazine interview simply said, absolutely impossible to production links in China.
But temptation is immense. "Light is artificially expenses, Italy is China's 20 times, as a hasten the enterprise that, choose Chinese production is more than just normal things." Sharp hongji said.
Jie California more daring in some. In fact, whether in China set up shop, or sourcing in China, jie is relatively begins early California "eat crab" brand.
In the 1980s, jie Virginia for global best surface and silk came to China,ugg boots official website, have never thought the largest harvest was found in the Chinese market potential. In 1991, jie Virginia in Beijing wangfujing opened the first boutique hotel. At the time, the heart of Chinese luxury brand or Pierre · Cardin Pierre Cardin (), Crocodile (Crocodile). Jie California has become almost 8,000 yuan fec visitors from outer space, a set of jie Virginia suit, almost equal one China ordinary workers three years of all income.
But the store to open apparently picked the right time, for the Chinese market, jie Virginia this had let the envy of the sensitive tactile the trade, which makes jie California became the biggest selling in China top brand of men's clothing. The end of 2007, jie Virginia in mainland China has nearly 60 stores, the overall sales revenue jumped 38%, including Hong Kong, Macao and Taiwan, Chinese market gradually transcends Japan to become the world's second largest market Virginia jie.
As for Chinese manufacturing capability of getting to know, 2002 jie in southeast coastal Virginia started trying to purchase some leisure products. Now China's public opinion also begin to pay close attention to the luxury made in China. The brand such as Burberry, Coach in the Chinese factories had become a public attention, and then the news industry, Armani, Chanel brands are roll in. They arouses dispute,Ugg Boots, it remains "noble" and "cheap" two concept of singular connection.
To this, Delpiano thinks, like T-shirt this kind of product, China's design, manufacturing, services in the world is second to none. "Jerry, if not China sourcing Virginia will lose the market competitive." For example, he said in this kind of product without Gucci on selecting China manufacturing, directly responsible for its T-shirt and other recreational products sales atrophy.
In fact, to sell fabric 936.2 jie Virginia itself manufacturing strength is also very strong, its own in the fashion industry has many partners. Some important designer brands such as Armani, Versace surrounds, Gucci, etc will be part of the product to jie Virginia, which makes jie OEM Virginia Spain, Romania, with Mexico and other sui-hua throughout the world.
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