 Wysłany: Pią 0:54, 06 Maj 2011 Temat postu: The development of K Swiss shoes |
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| The development of k swiss girls shoes
In January 1987, Steven Nichols ex president of Stride Rite Corporation,louis vuitton bags pictures 2003, having raised more than $116 million,bought K Swiss from the Brunner brothers for a mere $20 million. Nichols,playboy white wallets, in keeping with the shoes' elite status, as the price of a pair of k swiss girls shoes were much higher than any of it's contemporaries, chose to run his ads in athletic magazines, billboards and radio for selected cities. He expanded on this exclusivity-strategy by closing all the accounts in Japan, with the exception of certain high-end stores. By the end of 1989 the company recorded sales in excess of $60 million for the US market,keds bacon shoes men, by 1990 the selling price for a pair of k swiss girls shoes,lv clutch bags replica, in Japan was equivalant to USD100,cheaper bathing ape hoodies, establishing it as a "luxury" item. Nichols,kids polo t shirts, opened a 251,keds girls shoes,000 square foot distribution center in 1991, he in the same year also formed a partnership with C & J Clarks to distribute k swiss girls shoes to seleted department store in Europe and the UK. k swiss girls shoes was granted the patent to both the Cushion Board sole construction and the D-R Cinch lacing system, in February 1992. The "Belais" and the "Belais-LT" was introduced in 1993 and the company expanded into the basketball as well as the aerobics apparel markets. Moving from the indoor arena tp hiking and casual wear,K-Swiss introduced twelve new k swiss girls shoes in 1994, and expanded their magazine-advertisment platform to include Backpacker and Outside. The company's first television advertisment,ancient fossils, targeting a much broader market segment than previously began in 1996,miocene tooth fossils,resulting in sales of $116 million and stock trading at $28 per share by 1997. Although k swiss girls shoes opened account with stores like Nordstrom,carly leather coach handbags, Footlocker,band hoodies, Footaction and Dillards,naa wallet holster, the company still maintained its policy of not flooding the market. In a 1999 interview with Sporting Goods Business,personalized leather portfolios and briefcases, Nichols stated,polo quilted jacket, ‘Many of our shoes we introduce for a very short period of time and then at some future date we reintroduce it and we reintroduce it on allocation to make sure that nobody buys k swiss girls shoes too many. … When a retailer sells out virtually to the last pair,texas marin fossil, that's when we're the happiest.' The $17-million ad campaing, called "Club K-Swiss" launched in 1998 resulted in sales of $162 million for that year. K-Swiss continued to expand worldwide with sales in excess of $500 million by 2005. |
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