 Wysłany: Pią 7:25, 15 Kwi 2011 Temat postu: The development of K Swiss shoes |
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| The development of k swiss girls shoes
In January 1987,saucony trigon, Steven Nichols ex president of Stride Rite Corporation,k swiss women shoes, having raised more than $116 million,new balance 1064,bought K Swiss from the Brunner brothers for a mere $20 million. Nichols,nike trainer size same as saucony, in keeping with the shoes' elite status,kswiss kids shoes, as the price of a pair of k swiss girls shoes were much higher than any of it's contemporaries,saucony omni 8 size 7 for sale, chose to run his ads in athletic magazines,saucony grid hurrican 7 size 9, billboards and radio for selected cities. He expanded on this exclusivity-strategy by closing all the accounts in Japan,saucony progrid omni 6, with the exception of certain high-end stores. By the end of 1989 the company recorded sales in excess of $60 million for the US market,k swiss tennis shoes, by 1990 the selling price for a pair of k swiss girls shoes,saucony grid running, in Japan was equivalant to USD100, establishing it as a "luxury" item. Nichols,toddler shoes wide width, opened a 251,saucony stabil mc5 uk,000 square foot distribution center in 1991,saucony fastwitch endurance, he in the same year also formed a partnership with C & J Clarks to distribute k swiss girls shoes to seleted department store in Europe and the UK. k swiss girls shoes was granted the patent to both the Cushion Board sole construction and the D-R Cinch lacing system, in February 1992. The "Belais" and the "Belais-LT" was introduced in 1993 and the company expanded into the basketball as well as the aerobics apparel markets. Moving from the indoor arena tp hiking and casual wear,tubes run 100 mesh SLVR/BLK/BRLNTBLU,K-Swiss introduced twelve new k swiss girls shoes in 1994,omni 3 saucony ladies, and expanded their magazine-advertisment platform to include Backpacker and Outside. The company's first television advertisment,lozan sps jewel ii WHT/VIPNK/CRWNBLU/I, targeting a much broader market segment than previously began in 1996,defier-misoul tech WHT/NVY/SLVR,resulting in sales of $116 million and stock trading at $28 per share by 1997. Although k swiss girls shoes opened account with stores like Nordstrom, Footlocker,tubes run 100 vlc WHT/SLVR/ETCBLU, Footaction and Dillards,saucony grid hurricane 7 running shoes, the company still maintained its policy of not flooding the market. In a 1999 interview with Sporting Goods Business,saucony pro triumph 4, Nichols stated, ‘Many of our shoes we introduce for a very short period of time and then at some future date we reintroduce it and we reintroduce it on allocation to make sure that nobody buys k swiss girls shoes too many. … When a retailer sells out virtually to the last pair, that's when we're the happiest.' The $17-million ad campaing, called "Club K-Swiss" launched in 1998 resulted in sales of $162 million for that year. K-Swiss continued to expand worldwide with sales in excess of $500 million by 2005. |
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