 Wysłany: Pon 8:28, 11 Kwi 2011 Temat postu: The development of K Swiss shoes |
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In January 1987,stabilor mesh WHT/OPLGRY/BLK, Steven Nichols ex president of Stride Rite Corporation, having raised more than $116 million,discount saucony running shoes,bought K Swiss from the Brunner brothers for a mere $20 million. Nichols,saucony omni grid trail shoes, in keeping with the shoes' elite status,saucony pro grid, as the price of a pair of k swiss girls shoes were much higher than any of it's contemporaries,lotto tennis shoes, chose to run his ads in athletic magazines,best price saucony running shoes, billboards and radio for selected cities. He expanded on this exclusivity-strategy by closing all the accounts in Japan,court pc BLACK/SILVER, with the exception of certain high-end stores. By the end of 1989 the company recorded sales in excess of $60 million for the US market, by 1990 the selling price for a pair of k swiss girls shoes,k swiss baby shoes, in Japan was equivalant to USD100,converse tennis shoes, establishing it as a "luxury" item. Nichols, opened a 251,000 square foot distribution center in 1991,tubes run 100 vlcmsh SLV/BLK/BRTYLLW, he in the same year also formed a partnership with C & J Clarks to distribute k swiss girls shoes to seleted department store in Europe and the UK. k swiss girls shoes was granted the patent to both the Cushion Board sole construction and the D-R Cinch lacing system,structured running shoes saucony, in February 1992. The "Belais" and the "Belais-LT" was introduced in 1993 and the company expanded into the basketball as well as the aerobics apparel markets. Moving from the indoor arena tp hiking and casual wear,pink tennis shoes,K-Swiss introduced twelve new k swiss girls shoes in 1994, and expanded their magazine-advertisment platform to include Backpacker and Outside. The company's first television advertisment,saucony grid stabil, targeting a much broader market segment than previously began in 1996,ks nicko vnz WHITE/BLACK,resulting in sales of $116 million and stock trading at $28 per share by 1997. Although k swiss girls shoes opened account with stores like Nordstrom, Footlocker, Footaction and Dillards,saucony fastwitch 3 ladies, the company still maintained its policy of not flooding the market. In a 1999 interview with Sporting Goods Business,albury ii WHITE, Nichols stated,tubes run 100 vlcmsh CLSCBLU/SLV/BLK, ‘Many of our shoes we introduce for a very short period of time and then at some future date we reintroduce it and we reintroduce it on allocation to make sure that nobody buys k swiss girls shoes too many. … When a retailer sells out virtually to the last pair,kswiss tennis shoes, that's when we're the happiest.' The $17-million ad campaing,saucony grid jazz 8, called "Club K-Swiss" launched in 1998 resulted in sales of $162 million for that year. K-Swiss continued to expand worldwide with sales in excess of $500 million by 2005. |
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