 Wysłany: Pią 12:22, 18 Mar 2011 Temat postu: New TVCs for Reebok ZigTech shoes inspired by the |
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| New TVCs for Reebok ZigTech shoes inspired by the design of shoe
The zig-zag shaped outsole of the Reebok ZigTech shoe is the inspiration for two new TVCs created for the make. The ZigTech ads are created under the brand "Ree", a marketing platform by DDB Berlin,reebok aerobic shoes, and produced by Logan. In the ads, the training regimens of cricketers MS Dhoni and Yuvraj Singh are depicted through graphic renditions of the players and the scenarios. In the Dhoni spot, an animation of the cricketer runs from the rooftops of Mumbai and through street traffic, then jumps on a motorcycle and heads to the beach, where he fields and hits coconuts thrown by palm trees. In his spot, Singh jumps on a rope swing, dodges punching bags, and climbs up walls and through tunnels, all in a day of training - before driving off in a convertible. The ads end with the graphic pattern forming the outsole of the shoe and the line “The energy drink for your feet”. |
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