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What do Madonna, Britney Spears, Snoop Dogg and Sylvester Stallone all have in popular? No, it is not the newest romantic scandal in Hollywood – In recent years one line of clothing has been by worn by all these celebrities and many far more. It’s not Gucci, Louis Vuitton or Burberry, it’s Ed Hardy clothes, the hottest new brand by French designer Christian Audigier.
Ed Hardy clothing takes its name from the man who inspired the line, Don Ed Hardy. Hardy is considered one of the most beneficial tattoo artists in the world and in tattoo circles he is called “the godfather of contemporary tattoo”. His Japanese meets American style is extremely original and very sought right after about the globe.
Christian Audigier,ed hardy wallet collection, who had previously created lines for brands which include Urban Outfitters, Diesel and Von Dutch, saw an excellent chance in Hardy’s operate. He approached Hardy in 2004 with an thought for a clothing line based around his art and tattoo operate. Hardy granted Audigier a license to make use of his function, and Ed Hardy clothing was born.
Ed Hardy clothing speedily became a sensation across the world, but nobody took towards the new range additional than Hollywood’s celebrity elite. Madonna wears Ed Hardy caps and t-shirts virtually every day, and Britney Spears was lately filmed raiding the designer’s massive California warehouse.
The reason for this good results is Audigier’s exclusive marketing style. He networks a lot more than any other designer to be able to get customers to wear his clothes as usually as feasible. Whenever you contemplate how often some of these celebrities are photographed, it ends up being a really lucrative way of advertising. Giving away no cost merchandise is far cheaper than forking out hundreds of thousands of dollars so that you can use exactly the same celebrities in ad campaigns. In reality, the official internet site of the brand has a “Celebrity Gallery” section which is really a selection of pictures of Audigier with his a variety of celebrity customers.
The line is, nevertheless, not just for celebrities. As designer ranges go it truly is relatively reasonably priced, with girl’s t-shirts beginning from $62 and men’s from $57. It truly is also worth noting that the entire range is according to a tattoo style that has endured for decades, so you are able to purchase the clothes realizing that the Ed Hardy range is not going to be going out of style any time soon.