FAQ
Szukaj
Użytkownicy
Grupy
Galerie
Rejestracja
Profil
Zaloguj się, by sprawdzić wiadomości
Zaloguj
Forum powered by pafell Strona Główna
->
Rozmowy
Napisz odpowiedź
Użytkownik
Temat
Treść wiadomości
Emotikony
Więcej Ikon
Kolor:
Domyślny
Ciemnoczerwony
Czerwony
Pomarańćzowy
Brązowy
Żółty
Zielony
Oliwkowy
Błękitny
Niebieski
Ciemnoniebieski
Purpurowy
Fioletowy
Biały
Czarny
Rozmiar:
Minimalny
Mały
Normalny
Duży
Ogromny
Zamknij Tagi
Opcje
HTML:
NIE
BBCode
:
TAK
Uśmieszki:
NIE
Wyłącz BBCode w tym poście
Kod potwierdzający: *
Wszystkie czasy w strefie EET (Europa)
Skocz do:
Wybierz forum
Strona!
----------------
Program posiada nową stronę WWW!
Regulamin, legenda, wymagania
----------------
Komunikaty
Regulamin
Legenda
Wymagania
App (Application Manager)
----------------
Download
Komunikaty
Rozmowy
Budzik
----------------
Download
Komunikaty
Rozmowy
pafell_uptader
----------------
Download
Komunikaty
Rozmowy
Out of topic
----------------
Off-topic
Przegląd tematu
Autor
Wiadomość
denny123
Wysłany: Pią 0:54, 06 Maj 2011
Temat postu: The development of K Swiss shoes
The development of k swiss girls shoes
In January 1987, Steven Nichols ex president of Stride Rite Corporation,
louis vuitton bags pictures 2003
, having raised more than $116 million,bought K Swiss from the Brunner brothers for a mere $20 million. Nichols,
playboy white wallets
, in keeping with the shoes' elite status, as the price of a pair of k swiss girls shoes were much higher than any of it's contemporaries, chose to run his ads in athletic magazines, billboards and radio for selected cities. He expanded on this exclusivity-strategy by closing all the accounts in Japan, with the exception of certain high-end stores. By the end of 1989 the company recorded sales in excess of $60 million for the US market,
keds bacon shoes men
, by 1990 the selling price for a pair of k swiss girls shoes,
lv clutch bags replica
, in Japan was equivalant to USD100,
cheaper bathing ape hoodies
, establishing it as a "luxury" item.
Nichols,
kids polo t shirts
, opened a 251,
keds girls shoes
,000 square foot distribution center in 1991, he in the same year also formed a partnership with C & J Clarks to distribute k swiss girls shoes to seleted department store in Europe and the UK.
k swiss girls shoes was granted the patent to both the Cushion Board sole construction and the D-R Cinch lacing system, in February 1992. The "Belais" and the "Belais-LT" was introduced in 1993 and the company expanded into the basketball as well as the aerobics apparel markets. Moving from the indoor arena tp hiking and casual wear,K-Swiss introduced twelve new k swiss girls shoes in 1994, and expanded their magazine-advertisment platform to include Backpacker and Outside.
The company's first television advertisment,
ancient fossils
, targeting a much broader market segment than previously began in 1996,
miocene tooth fossils
,resulting in sales of $116 million and stock trading at $28 per share by 1997. Although k swiss girls shoes opened account with stores like Nordstrom,
carly leather coach handbags
, Footlocker,
band hoodies
, Footaction and Dillards,
naa wallet holster
, the company still maintained its policy of not flooding the market.
In a 1999 interview with Sporting Goods Business,
personalized leather portfolios and briefcases
, Nichols stated,
polo quilted jacket
, ‘Many of our shoes we introduce for a very short period of time and then at some future date we reintroduce it and we reintroduce it on allocation to make sure that nobody buys k swiss girls shoes too many. … When a retailer sells out virtually to the last pair,
texas marin fossil
, that's when we're the happiest.'
The $17-million ad campaing, called "Club K-Swiss" launched in 1998 resulted in sales of $162 million for that year. K-Swiss continued to expand worldwide
with sales in excess of $500 million by 2005.
fora.pl
- załóż własne forum dyskusyjne za darmo
Powered by
phpBB
© 2001, 2005 phpBB Group
Theme
xand
created by
spleen
&
Emule
.
Regulamin