FAQ
Szukaj
Użytkownicy
Grupy
Galerie
Rejestracja
Profil
Zaloguj się, by sprawdzić wiadomości
Zaloguj
Forum powered by pafell Strona Główna
->
Off-topic
Napisz odpowiedź
Użytkownik
Temat
Treść wiadomości
Emotikony
Więcej Ikon
Kolor:
Domyślny
Ciemnoczerwony
Czerwony
Pomarańćzowy
Brązowy
Żółty
Zielony
Oliwkowy
Błękitny
Niebieski
Ciemnoniebieski
Purpurowy
Fioletowy
Biały
Czarny
Rozmiar:
Minimalny
Mały
Normalny
Duży
Ogromny
Zamknij Tagi
Opcje
HTML:
NIE
BBCode
:
TAK
Uśmieszki:
NIE
Wyłącz BBCode w tym poście
Kod potwierdzający: *
Wszystkie czasy w strefie EET (Europa)
Skocz do:
Wybierz forum
Strona!
----------------
Program posiada nową stronę WWW!
Regulamin, legenda, wymagania
----------------
Komunikaty
Regulamin
Legenda
Wymagania
App (Application Manager)
----------------
Download
Komunikaty
Rozmowy
Budzik
----------------
Download
Komunikaty
Rozmowy
pafell_uptader
----------------
Download
Komunikaty
Rozmowy
Out of topic
----------------
Off-topic
Przegląd tematu
Autor
Wiadomość
denny123
Wysłany: Sob 7:32, 23 Kwi 2011
Temat postu: The Turbulent and Exciting History of Gucci
In 2010,
brown gucci boots
, Gucci is one of the top luxury fashion brands in the world. The official name of the
company is "The House of Gucci" since it is one of the famous Italian fashion houses. However,
Gucci
is actually owned by a french conglomerate called Pinault-Printemps-Redoute (PPR). The
founder of the brand was Guccio Gucci who founded the brand in Florence,
Men's "LKS and Dragons" Stencil Foiled Short Sleeve Multi Print Tee in Black
, Italy in 1921. The brand
is most famous for Italian fashion and leather products. One thing that sets Gucci aside from
other brands is that is the top selling Italian brand in the world.
The story of the brand is an interesting and turbulent one since its humble beginnings in 1921.
Guccio Gucci in 1921,
Men's "LKS Gamble" Short Sleeve Specialty Tee in Blue
, it wasnt until 1938 that
Gucci
expanded out of Florence and opened a new
boutique in Rome. When Gucci died in 1953,
gucci men sneakers
, he left his fashion empire to his 4 sons. His son Aldo
was central to the brands expansion into the world market since he opened the first Gucci
boutique in New York. Further expansion,
ed hardy hoodies
, into Hong Kong and Tokyo occurred in the 1960s where
Gucci
was creating their own trends via celebrities like Jackie Kennedy,
Ed Hardy Women's Beachcomber Sandals "Tattoo You" in Blue
, Grace Kelly, etc.
However, during this time the family was in constant in-fighting. Reports at the time suggested
the family fought during board meetings about inheritance, stock holdings,
Men's "Panther & Roses" Long Sleeve Basic Tee in Sage
, and how to operate the
company.
The company hit a terrible rough patch in the 1970s and leading into the 1980s. At that time the
brothers Rodolfo and Aldo controlled the company with equal shares. This occurred once again, due
to complicated family fights. The company launched their accessories and perfume division and
began to wholesale aggressively in order to expand that division. Aldo had developed that
division and his intention was to focus on it in order to weaken the control of his brother
Rodolfo. The perfume division was priced cheaper than other products and aggressive wholesaling
made it available for sale in over 1000 stores. The result was the brand image was severely
tarnished. The public now viewed
Gucci
as a cheap airport brand and not an exclusive luxury
brand. Furthermore at the same time, widespread
Gucci
knock-offs started to appear on the market
further weakening the brands image.
In 1983,
gucci messenger bag
, the company was suffering financially and in brand image. Paolo
Gucci
(son of Aldo)
proposed the idea of launching a cheap version of Gucci called
Gucci
Plus, the idea was not well
accepted by the family. During a Gucci boardroom meeting about this issue Paolo was knocked out
by an answering machine to the the face,
Men's "Beautiful Ghost" Short Sleeve Core Basic Embroidered Tee in Khaki
, by one of his brothers. For revenge, he reported his
father to the United States authorities for tax evasion. His father was convicted of tax evasion
and sent to prison after his son testified against him in court. These stories generated more
interest in the Gucci family,
mens shoes cheap
, then the brand's advertising could possibly achieve at the time.
Rodolfo died in 1983. This resulted in changes in the power structure of the company (family).
His son Maurizio Gucci inherited his 50% share of the Gucci company. Aldo's son Paolo along with
Maurizio teamed together to take control of the Board of Directors. Shortly after, the rest of
the family left the company. This led Mauricio to seek help and ideas from outside the company in
order to strengthen the brand and the company and operate peacefully.
Gucci Shoes
became one of the companies strong points. Gucci found following the disasters of the
1970s and 1980s that a return to its roots as an elite Italian fashion house was a must. They
realized that it was impossible to be both a mass production brand and a luxury brand. The
leather goods like
Gucci shoes
had given the company its name in the 1920s and 1930s and they
felt they needed to focus their efforts on fashion innovations in those areas. Furthermore, in
1997 Gucci took over Severin-Montres and rebranded it under the Gucci name. The watchmaker was
one of the most respected in Europe at the time and contributed to
Gucci
s goals of maintaining
their prestige and elite image amongst fashion conscious and wealthy consumers.
fora.pl
- załóż własne forum dyskusyjne za darmo
Powered by
phpBB
© 2001, 2005 phpBB Group
Theme
xand
created by
spleen
&
Emule
.
Regulamin