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jaychou1
Wysłany: Nie 13:52, 03 Kwi 2011
Temat postu: K-Swiss Sneaker - The Classic Stood the Test of Ti
K-Swiss Sneaker - The Classic Stood the Test of Time
Art and Earnest Brunner,
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, two brothers with a love for the outdoors,
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, and especially skiing, emigrated from Switzerland to California where they became keen tennis players. They realized that there were no
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available,
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, akin to the quality of ski-boots they were accustomed too,
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, and thus they founded the K-Swiss shoe company. They produced the very first leather tennis shoe,
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, "the Classic",
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, a shoe that remarkable for its movability,
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, support and durability,
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, it took the tennis fraternity by storm.
The materials used for the classic was sourced from various countries,
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, the leather from Argentina,
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, the outersoles from Pirelli, Italy and the non-erosive D-rings for anchoring the shoelaces came from Germany. The
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had a very distinguished look,
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, the upper consisted of only three pieces of leather; the two sides and the tongue. Five leather straps on each side housed the shoelace-D-rings and strengthened the shoe. The K-Swiss logo imprinted unto the heel of the sole, was the only markings on an otherwise totally white shoe.
The Classic
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after its Wimbledon debut in 1966 became the shoe of choice for professional and non-professional tennis players. Sales from word of mouth referrals generated sufficient income for the company,
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, eliminating the need for additional advertisement campaigns.
During the 1970s almost every person living on the West Coast had a pair of Classic',
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, it was such a favorite amongst the Japanese immigrants and tourists frequenting the region,
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, they created a cult-like following back in Japan,
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, resulting in the
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selling there for the equivalent to $100 per pair.
Steven Nichols bought and took over the CEO position of K-Swiss in 1987,
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, he expanded the company using a strategy of selling moderate quantities to very selected high-end department stores across Europe and the UK,
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, thus keeping the shoe's "exclusivity and luxury" heritage.
Today,
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, due to technical advancements in the
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manufacturing industry, the Classic lost its use as an on-court
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,
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, but it survived the test of time as it is still a very in-demand sneaker worn by people of all walks of life,
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, from athletes and superstars to every kid on the block.
fora.pl
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