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denny123
Wysłany: Czw 5:55, 24 Mar 2011
Temat postu: K-Swiss-The Classic Story
K-Swiss-The Classic Story,
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Two brothers,
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, Art and Earnest Brunner moved from Switzerland to California where they become avid tennis players. They founded the
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company to provide tennis players with stylish footwear designed to give them the moveability,
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,support and comfort to perform their best on court,
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, without compromising the durability thereof.
The first leather
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, entirely white in color,
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,
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called "the Classic"was introduced to the world at the 1966 Wimbledon championship. The brothers used only the best quality materials they could purchase,
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, the leather came from Argentina's top tannaries,
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, the shoelace "D-rings" wereimported from Germany and the herringbome outersole came from Pirelli,
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, Italy,
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, for surely if Pirelli could manufacture vehicle tyres with enought traction,
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, manufacturing a sneaker-sole would be a breeze.
They used a unique three piece design for the Classic' upper,
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, one piece of leather for each side of the foot and the third being the tongue narrowing into the front sole,
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,the idea was to reduced seam-abrasion. The five side-strips housing the "shoelace D-rings",
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, added to strengthen the shoe and house the D rings,
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, resulted in a nice tight fit.Bar the
k swiss basketball shoes
logo imprinted unto the back of the sole,
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, the shoe was void of any other markings.
k swiss basketball shoes
also offered to re-sole the shoes once the bottom had worn out. The Classic become a favorite not only amongst tennis players of the era but most people livingand touring the West Coast,
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, like for instance during the 1970s the Japanese immigrants and tourist created a cult-like status for the
k swiss basketball shoes
back in Japan.
Although the Classic is not used on court anymore, it is still a very in demand sneaker for all other occations. During the 1970s and early 1980s the
k swiss basketball shoes
company
flourished without the need to run any advertising campaigns,
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, as the shoe's reputation for excellance and performance,
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, was promoted by the wearers themselves.
As the athletec industry trends changed,
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, with the advertising and colorful gear companies like Adidas, Nike and Reebok introduced,
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, K Swiss's sales dropped markedly.
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