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From last winter begins, big brands of sale, with crises for Shanghai become real "discount pass". CK, DIOR (DIOR) discount sales, baozi (10.6-0.24, - 2.21%) 450 yuan crest, Club Monac low to two fold, Burberry) BaBaoLi (1 to 4 percent. According to not complete count: last year since the second half of all the big brands special sale at least 20 games respectively, concentrated in upscale department stores, star-level hotels, even is the convention center. Almost every game we sell are using minimum cost pose thousands or tens of thousands of pieces of many years ago, and has also goods hundreds and even thousands of people queuing "rush".
High-grade goods low figure
Last winter's a morning. In Shanghai some star-rated hotel 3 buildings banquet hall, 8 a.m. will gather the nearly one hundred consumers. It is late last year that appeared in a Canadian fashion brand discount meeting scenes. Single 1000 yuan less than 4 fold sales; 1000 yuan of above is 400 yuan seal a top.
Need only carry-on bag are will send exists outside, with the banquet hall wallet and mobile phones can be admitted into the can accommodate thousand dines jointly banquet hall. 9,[link widoczny dla zalogowanych], sale began, about 100 from age 20 to 50 women shoppers ranging in "100 metre sprints" speed influx, their target simple - before the banquet hall edge with hundreds of coat windbreaker. About twenty minutes, hundreds of coat and windbreak with less than 1 percent discount price sold out.
The sale,[link widoczny dla zalogowanych], all the goods are compact ground puts inside the hall,[link widoczny dla zalogowanych], there is no special fitting room and specialist service. Most clothes no ironing, and some are still missing tags, or number is not complete. Took a fancy to which product, all will concentrate in the backcourt a curtain separates inside the space collective for a fitting. After a few minutes, then spend time the bill.
BaBaoLi and Gucci (Gucci) also last cold incoming, rear feet launched sale, the day BaBaoLi caused nearly thousand "become warped class" snapping up. "There are so few weeks, occasionally one day should also see a few games,[link widoczny dla zalogowanych], from west to east special." After months of "tao goods" combat, tension has accumulated rich experience. Shanghai much home discount website is often gain information first stop, tension is through these websites to find some place quiet "factory store", then HuPengHuanYou vastly forward. Many white-collar workers at turn 4 trip buses find outer ring outside the factory store. A group of aunt big shen joined the sale "tao goods" team, using the resources to become "full-time buy a hand", be by the netizen nicknamed the "help" sacks.
"Those factory store is often part-public creature, cash only, the advantage is that it has the most complete product line, and discount is extremely low." Tension tell CBN reporter. Tension found that Korean brand most hit 1 percent discount. This means that, on the shelf by four digits priced goods of the final price only 100 yuan, or even lower.
Meanwhile, high-end department stores have joined the ranks of the season.
A department store will frequently price of five digits Bally brand with 3 fold sales of good quality, some day morning, while others bag sold out line 4 hours also don't gain admission opportunity. "Bazaar for many brands of joint promotional attraction is relatively small, so can selectively according to certain brand." Tension concluded.
But in fact, some stores for all brand promotion efforts with spring new products on the market not only reduced, but strength greater. The classic beauty - Fei brand tang heshbon Tommy Hilfiger) case (in recently joined the Shanghai a department store discount activity. Tension simple counted, in "discount on fold", after the final clinch a deal the price only 3.5 fold to 5 percent discount.
Luxury China dream
Chinese consumers for "discount" luxury strong interest, attract large high-grade goods to "gold". Shanghai a correspondent bank recently discovered, in Shanghai office and logistics market also showed that the downturn signs, some retailers for warehouse demand instead increased. Among them, some of the warehouse logistics park filled shipped from abroad the high-grade gin and luxury brand of all products.
Economic downturn is test luxury sales performance.
Last October, American bain consulting company released a report s[link widoczny dla zalogowanych]ested that 2008 global sales of 1,750 billion euros luxury, with the highest growth rate is only 3%, far less than 9% of 2006 and 2007 6.5 percent. The report also expected, 2009 luxury market will face 6 years first recession.
Deutsche bank analysts in a situation, said the report, 2009 world luxury market sales estimated will decline by 5% to 10%, far bigger than initially 3% to 7% declined.
International luxury market in has experienced six years of growth will begin to another round of downward.
In contrast, the Chinese luxury consumption is still growing at a rapid, become LV,[link widoczny dla zalogowanych], gucci are ride out to invest in the winter. "In the present economic situation under, must focus shifted to the Chinese market, to turn the very important markets." The top Italian brand Prada (Prada) holding company CEO mark - plug Marco Salomoni confit (los) before accepting CBN reporter to interview clear.
In Europe and America market sales accounted for prada reduced to 15%,[link widoczny dla zalogowanych], the proportion of the Asian market after accounted for prada global sales of about 25 percent, with China market accounts for more than almost 10%. Will the company concerned, Chinese market this share may also continue to improve. A low profile and action, this is a luxury brand promotion the brillant part, because the price or in straightforward quality goods shop frequent discounts coleorhiza posterior commit suicide. Vogue amounts to a person often are good sense of smell, promotion advertising will be very pertinently forwards to those people who are interested in this information, leading to rush.
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