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Wysłany: Pią 18:56, 17 Gru 2010 Temat postu: true religion jacket Crisis sublimation |
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In the first quarter, love MaShi growth of around 8%, LMVH growth was 7.4%, Gucci grew by 6%, show create already a long time of clothing company with confidence to deal with panic ability.
In this environment, consumer oneself of the purse see more tightly, they want to buy something worth more intense desire. For the small design company is good news, they can play quality brand, thus catch or exceed those famous company. Kiton is such an example, they are the world's most outstanding manual processing luxury men's clothing line. Kiton1968 was established in Italian Naples, devote oneself to to make quality best men's clothing. Each clothes manual cutting, sewing,[link widoczny dla zalogowanych], pressing with at least 25 hours of time. Each clothes production are very attentively, upper body effect nature and apply during make-up. Such quality natural the price does not poor. A ready-made suit, at least to the Kiton 46900 RMB, But something made to order personally one formula is to 140867 RMB. Jeans about 5,000 RMB,[link widoczny dla zalogowanych], and sunglasses are priced at about 9,000 yuan.
Although the price is high, but Kiton in more and capricious luxury market has steadily standing position. They last February in New York city's fifth avenue Saks I opened a two thousand feet of shops in the asia-pacific region, now again branch of promotion. Last week, sina shang pin to intime center in Beijing on Kiton brand activities with Italian representative Paolo negotiations.
The event held in Kiton shop is on the side and Cartier, Dolce & Gabbana shop. Activity began in a clothing preparation process show, by a napoli Kiton tailor personally demonstration. 30 thousand audiences carefully watched the tailor's movements. Display, Paolo and China gm HeBin Kiton suit to the quality of a detailed explanation. Farmer hogget from the shelf unhooking a coat, plug into a ball, then sit on this dress. When he launched this clothes again, even a small plait above all could not see, the audience can't help acclaim.
This is why one season customers to buy another season Kiton reasons: each needles are hand-made and will cooperate with body movements. These clothes flawless, but also the price does not poor. New York Parsons institute (" New York times introduced this newly established garment design institute) garment director Simon Collins says: "you must meet the income level can consider to wear Kiton. Once put on's no turning back."
However, Paolo believe anyone can enjoy Kiton suit costly, he hopes the near future Kiton in China shop to have more extensive customer base, how regardless of income. Paolo said: "than it can buy 200 pieces of person,[link widoczny dla zalogowanych], Kiton prefer basic can't afford Kiton person." "I was not rich," he spake, let everybody looking at in the clothes he wears: "but this is a billionaire would wear clothes." For customization of new customers, Kiton suit Paolo didn't give a series of standard. He stressed, custom-built does not represent a perfect. Male elegant cannot too delicate, or square founder, bound. Paolo said: "beauty lies in the way you wear the clothes, wear the more, the fit." Customers enjoy Kiton not because of this brand, but because it is really the best.
So concerned about the quality of work, the company really know clearly because Kiton suit the intrinsic value of faithful customers will come again. For the most important, it is the customer enjoy Kiton suit subtle details and excellence. Those who bought clothes for the purpose of showing off, don't care if they buy things quality how. Paolo said: "showing customers buy ferrari is blunt this name, but Kiton customers is really want to buy speed car, they will choose Bulgatti."
And famous rival, compared to Kiton production scale of smaller, because have a loyal followers, just to make millions of dollars in enterprise development bottom go to. They have 330 professional tailor,[link widoczny dla zalogowanych], annual output is approximately 16,000 sets. But Paolo confidence,[link widoczny dla zalogowanych], he thinks Kiton can in a tough economic environment, while those cater to win customers company show type suffer greater impact. He told China market with confidence,[link widoczny dla zalogowanych], although there are luxury, but he must be challenging optimistic that once China customer contact with these high quality Kiton clothes, will come back again. With the opening of new stores in New York, and in China, Japan, South Korea's promotion, we can only hope to see: he is right.
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