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Have Burberry, Gucci and Prada clients such as exhibition producer, said Mazzei Gabriella expenses has become one of the focuses of this season. She said: "in this economic situation, budget scale by compression; people pay more attention to the choice of materials, entertaining and model of the expenses have been cut, but attention the aquascape practices have not changed. The clients want to work on its own is optimized,[link widoczny dla zalogowanych], and requires us to negotiate with supplier price."
As a buyer retailers for this one season milan fashion week is filled with costly feels dye-in-the-wood late outfit surprised, but still says like see everything - although this doesn't mean they don't cut into the goods the budget or request fashion brand give preferential. However, the buyers mostly to this season is to feel optimistic.
"It was a tough and uncertain times, designers really need female consumers to help them overcome this difficulty." Hong Kong even carver fashion director even Ruston said.
Bergdorf Goodman senior vice President and fashion director Linda Fargo said: "economic haze does not seem to affect gave milan here. Here is not short of Italy which famous luxury material and luxurious technology, new ideas and many opinions make these material and technique to look brand-new."
Toronto Holt Renfrew vice President and fashion director Barbara Atkin said: "we gave milan leave fashion transfer clear, strong message, new outline strong and full of flowery passion fashion will brighten customer wardrobe."
From "lousy" to "in jeopardy"
According to the Italian fashion industry association's statement, until last September, 2008 is called "lousy",[link widoczny dla zalogowanych], "stagnant", however afterwards but had become "precarious year". In 2008, compared with 2007 Italian fashion industry profit encounter drop, reached 4% of 664 billion euros, or 976 billion dollars. Exports increased 1.2%, reached us $42.6 billion, but domestic markets show a "unexpectedly quickly and severe" down, a drop of 4%.
On February - 9 months of this time, Italian brand in the American apparel sales reduced 6.7 percent, in Japan this number for 10.8 percent. Fur in America reduced in Japan drops 13.8%, 4.6%, American footwear reduced 17.5%, in Japan fell to 16.7%.
Facing the U.S. and Japan the apparel industry slump,[link widoczny dla zalogowanych], fortunately other Asian countries and the European countries growth can serve as a balance.
Throughout this year, clothing and fur sales increased by 4%. Russia and eastern European countries is still the main consumer goods in Italy. In the first nine months of 2008, Russia's clothing sales increased 18.3%; And fur rose was achieved 41.2 percent, footwear growth 27.8%. However, influenced by fashion consumer confidence influence, the last quarter sales of these goods are also inevitable decline.
Nonetheless, worldwide, fur clothing, shoes and in the third quarter and October fell to 2.8 per cent compared with the same period in 2007 dropped ten percent. Textile and fur sales in the third quarter, down about ten percent drop in October was achieved in 13 percent.
The first half of 2009, association expects fur such as textiles and raw materials have 2% fell, though, the dollar is still strong,[link widoczny dla zalogowanych], but in the clothing and jewelry industry declines or is expected to reach the 5%. The fashion industry, said the European policy for the latter in 2009 will be decisive impact. For example, if Britain now reduces the practice of VAT is generally accepted, "spending will promptly rebound and improve the end of results, not only such, can also will garment accessories industry's tightening guarantee to 5% within this number." Nowadays wait to see if continues,[link widoczny dla zalogowanych], the government still don't come any measures of words, "later than the first half will be more difficult, a drop will exceed 5%. But for the fashion industry policy to support the hope, we will profit this year expected set in 6.31 million euros ($795)." Industrial association spokesman said.
Waiting for the government moves
Italy's fashion industry the personage inside the Italian government to complain about the fashion industry take ignore the manner, but to support a bill to support cars and electrical appliance industry of 254 billion dollars stimulus plan. To this,[link widoczny dla zalogowanych], the fashion industry association President Mario Boselli published in February of own view: "I can understand the government to stimulate automobile industry practices, but the fashion industry but didn't get the same treatment, even more than the attention of appliance get less."
According to statistics, Italian fashion industry total employment 800,000, the national total three thousand related industry company. Textile clothing industry association Sisterma Moda Italia also urged the senate to listen to their views. The Italian government began to adopt effective measures to address economic crisis after the fashion depression.
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