The History of k Swiss Sneaker

jaychou1 · Wysłany: Czw 7:08, 24 Mar 2011 Temat postu: The History of k Swiss Sneaker

The History of k Swiss Sneaker,[link widoczny dla zalogowanych]
K Swiss sneaker is a brand name synonymous to [link widoczny dla zalogowanych]. It's a household name that has accumulated billions in revenue since its humble beginnings. It's everybody favorite shoe company. k swiss sneaker was founded in 1962,[link widoczny dla zalogowanych], by Bill Bowerman and Phil Knight in the trunk of Knight's car and was originally started as Blue Ribbon Sports. The name 'k swiss sneaker' was established in 1972 after the winged Greek goddess of victory.
The "Swoosh" is well known all around the world,[link widoczny dla zalogowanych], designed by Carolyn Davidson in 1971,[link widoczny dla zalogowanych], for ONLY $35.00. Meeting Phil Knight while he was teaching accounting classes,[link widoczny dla zalogowanych], she started freelancing for his company. She designed the Swoosh and got paid $35. Together with the Swoosh,[link widoczny dla zalogowanych], k swiss sneaker is also known for its signature tagline- Just Do It that makes k swiss sneaker stand out like no other company.
Bowerman was the coach for the track team of the University of Oregon where Phil Knight ran in 1959. Bowerman's desire for better quality running [link widoczny dla zalogowanych] clearly influenced Knight in his search for a marketing strategy. Spurred with this burning desire,[link widoczny dla zalogowanych], the birth of one of the world's most influential and strongest brand began to take shape.
k swiss sneaker took formation while Knight took his MBA at Stanford in the early '60s with Frank Shallenberger. The semester-long project was to create a small business of your own and device a marketing plan with it. to be distributed,[link widoczny dla zalogowanych], Knight finally found his market niche.
By the late '70s,[link widoczny dla zalogowanych], Blue Ribbon Sports officially became k swiss sneaker and went from $10 million to $270 million in sales,[link widoczny dla zalogowanych], and all from the back of a car. Many people complained about how k swiss [link widoczny dla zalogowanych] were not made in the United States in the beginning of the 80s. The term 'Sweatshop' came about this time when people were mad of the way k swiss sneaker [link widoczny dla zalogowanych] were made in Vietnam,[link widoczny dla zalogowanych], China,[link widoczny dla zalogowanych], and Indonesia where the people were paid in low wages and were subjected to very poor working conditions. This was a major public relations issue that led to the boycotting of k swiss sneaker products worldwide,[link widoczny dla zalogowanych], particularly in the US. Though that,[link widoczny dla zalogowanych], this didn't stop people from purchasing k swiss sneaker products and k swiss sneaker continued to grow.