New TVCs for Reebok ZigTech shoes inspired by the

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New TVCs for Reebok ZigTech shoes inspired by the design of shoe,[link widoczny dla zalogowanych]
The zig-zag shaped outsole of the Reebok ZigTech shoe is the inspiration for two new TVCs created for the make. The ZigTech ads are created under the brand "Ree",[link widoczny dla zalogowanych], a marketing platform by DDB Berlin,[link widoczny dla zalogowanych], and produced by Logan.
In the ads,[link widoczny dla zalogowanych], the training regimens of cricketers MS Dhoni and Yuvraj Singh are depicted through graphic renditions of the players and the scenarios. In the Dhoni spot,[link widoczny dla zalogowanych], an animation of the cricketer runs from the rooftops of Mumbai and through street traffic,[link widoczny dla zalogowanych], then jumps on a motorcycle and heads to the beach,[link widoczny dla zalogowanych], where he fields and hits coconuts thrown by palm trees. In his spot,[link widoczny dla zalogowanych], Singh jumps on a rope swing,[link widoczny dla zalogowanych], dodges punching bags,[link widoczny dla zalogowanych], and climbs up walls and through tunnels,[link widoczny dla zalogowanych], all in a day of training - before driving off in a convertible. The ads end with the graphic pattern forming the outsole of the shoe and the line “The energy drink for your feet”.